A novice webmaster, full of enthusiasm and rosy anticipation, typically thinks that his unique and interesting content will attract plenty of visitors. With time and experience, he becomes indignant that his web pages, which have little information of value to visitors, are so unappreciated by search engines and his efforts are wasted.
Unfortunately, search engines and website visitors look at web pages in different ways. Whereas people may find interesting and helpful copy that satisfies their aesthetic criteria, a search engine may find a lack of keyword-rich information needed to consider this page relevant to the keyword request. As a result, such a useful web page could be ranked very low, and nobody will find it. Search engines rank web pages according to their own unique algorithms, which consider the presence of keywords in different page areas, as well as relations between pages within their indices. Every search engine relies on its own ranking criteria, but if you know the general rules of the Search Engine Optimization game, you have a chance to please all the major search engines at once and make your site visible on all of them.
You can follow the foolproof way and address your SEO concerns to a professional SEO practitioner, who then will “tune” your webpage according to the requirements of search engines. However, there are reasons why you might want to try a do-it-yourself method and rely on the reverse-engineering practices implemented in the Search Engine Optimization Tool by Web CEO.
Search Engine Optimization Tool by Web CEO
The Search Engine Optimization Tool is one of the twelve tools in the Web CEO software package. All these tools are developed with the idea of helping you move your website to the leading positions in the search engines and keep them there. Even if you’re looking for the software to just optimize pages of your website, you’ll find much more than you expect in Web CEO. Begin checking on how Search Engines “see” your web pages; then Web CEO will show you how to improve the quality of the web page and make it relevant to the keyword request according to a Search Engine.
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The Search Engine Optimization Tool by Web CEO is used to make your web pages as relevant to the search phrase as possible to appear in the Top 10 on the result page. It helps to balance your web pages so they are neither under-optimized nor over-optimized and, at the same time, close in a common theme.
What’s Inside?
After you configure settings of the page (page address, keywords, etc.), Web CEO analyzes the pages of your website and creates the following reports:- Optimization advice and analysis
- Density analysis report
- SE view report
- Reports History
Optimization advice and analysis
Here, Web CEO shows if your page is well optimized and search engine-friendly. If there is a problem on the page, the software will give you a recommendation, explaining what is wrong and how to fix it. The report consists of the basic optimization advice on improving your pages and advanced analysis, comparing your page to its competitors or the top search results for your keyword.This part of the optimization report helps to:
- Analyze general page properties, such as size, presence of tiny or hidden text, JavaScript, etc
- Analyze on-the-page factors, such as keyword frequency, prominence, and weight in different page areas
- Analyze off-the-page factors, such as link popularity, theme, directory listings, back-link theme, and rank details
Density analysis report
With the help of this Web CEO Optimization tool report, you can look at your site from search engines’ sight. This report pinpoints the density of indexable words and phrases used on your page. The higher the density of a particular keyword or phrase, the higher is the search engine ranking of the page for that keyword.SE view report
This report displays the page areas captured by the specific SE crawler, and shows the links that the crawlers are able to follow. In fact, this report helps you to see whether your page is search engine-friendly, or you should re-optimize it.Reports History
On this tab, you can look through any report for any page the software made on your request.
What Is Special about the Optimization Tool by Web CEO?
Instead of hiring an SEO specialist for $3,000-5,000 per month, you can get the tools and training and try a do-it-yourself method. And you can rely on the software supporting optimization for the major search engines that will save time, pinpoint all possible problems, and recommend practical changes so that your site can be found by prospective customers. Moreover, it can be used for free! Just download the Free Edition of Web CEO, create an account and start working your way to success. Eleven other tools also will be at your disposal.
